Everything you'd cobble together — in one app, designed like one app.

AI Programming

The first true AI exercise-programming agent.

Most “AI” fitness tools autocomplete a workout. deload runs a retrieval-augmented programming agent — it pulls the right protocol for the athlete in front of you into the prompt, then writes a block-aware program that respects periodization, intensity schemes, and the constraints you set. Not a template. Not a guess.

• Generate a full first-draft block from a free-text brief — sport, level, equipment, training age, and constraints.
• Retrieval-augmented generation (RAG): the agent grounds every program in a curated catalogue of real exercises, protocols, and reference programs — so it isn't inventing set/rep schemes.
• Watch it work: live plan preview, per-block progress, and retrieval breadcrumbs as it writes.
• Block-aware periodization — mesocycles, deloads, peaks, and taper logic that match the meet or goal date.
• Mixed intensity prescription — RPE, RIR, and %1RM live inside the same block without breaking the math.
• Population-aware: powerlifting, weightlifting, hypertrophy, sport-specific, masters, HRT-aware, and post-surgical programming.

Editing

Plain-English edits that ripple through the block.

Tell deload the constraint — a tweaked back, a missed week, a meet that just moved — and the affected weeks rewrite themselves. You see the before/after diff on every change, and the rest of the block stays exactly where you left it.

• Chat-based refinement: “drop the deload,” “add RPE targets,” “make Wednesday upper-body focused.”
• Before/after diffs and structural change summaries on every AI edit.
• Inline grid for sets, reps, RPE, rest, tempo, and cues.
• Same-family swaps and exercise substitutions that keep the intent intact.
• Drag-and-drop to reorder days or move exercises between sessions.
• Full edit history with one-click undo — you stay the coach of record.

Populations

Programming that respects who's actually in front of you.

deload's retrieval layer pulls the right protocol into the prompt so the program isn't generic — including the populations most tools ignore.

• Powerlifting, weightlifting, hypertrophy, and sport-specific prep.
• Masters athletes, bone-density-aware programming, and fall-prevention GPP.
• Trans athletes across the HRT spectrum (on / off / pre / post-surgical).
• Hypogonadal men with or without TRT, including post-prostate-cancer cases.

Roster

Triage the roster, don't refresh it.

A dashboard that surfaces who needs attention this week — new clients, drifting clients, recent PRs, high-RPE weeks, and the auto-adjustments that fired. Then deal with each athlete one click deep.

• Roster dashboard with “Needs attention” triage and headshots.
• Per-athlete history: PRs, RPE trends, check-ins, and edit log.
• Automatic high-RPE advisories and target-divergence alerts.
• Auto-adjustments that suggest swaps when an athlete logs pain or a brutal RPE — you accept or reject.
• Per-athlete distance and load units — lbs / mi or kg / m — set once.

Communication

Messaging that doesn't live in your texts.

Athletes message in-app, on web and mobile. You see the exact session that triggered the question. An AI assistant handles the easy ones so you can spend your replies on the real conversations.

• In-app inbox tied to the specific session or week in question.
• Welcome-note automation when an athlete first joins.
• Athlete-side AI assistant for “what's my weight today?”-class questions.
• Push notifications when you reply, so nothing gets lost.

Check-ins

The weekly check-in, structured and in one place.

Schedule check-in forms that reach athletes by in-app prompt or email, and catch readiness, pain, and off-target weeks before they become a problem.

• Schedule recurring check-ins delivered in-app or by email.
• Ask about readiness, pain, and adherence with custom forms.
• Responses surface on the dashboard and can trigger org alerts.
• Custom intake forms for onboarding new athletes.

Athlete experience

An app athletes actually open.

Clean, quiet, built around the next set — not gamified streaks. Athletes see today's session, log it in seconds, and message you when something's off. You stay the coach of record.

• iOS and Android via the deload mobile app.
• Fast in-gym logging: sets, reps, weight, RPE — with automatic PR detection.
• Modality-aware fields for runs, rows, intervals, and more — not just barbell work.
• Today's session up top, with warm-up, main work, accessories, and cool-down clearly laid out.
• Auto-regulated targets based on the previous session's feel and performance, with a badge explaining why.

Scheduling

Booking and scheduling, handled in the same app.

Set your availability, offer paid 1-on-1 sessions, and let athletes book the right slot — with an AI booking assistant that suggests times based on your availability and their history.

• Offer paid 1-on-1 services with price, duration, and availability.
• Athletes book into open slots and pay through Stripe.
• AI booking assistant suggests slots from your availability and their history.
• Multi-coach org schedule view with resource and capacity limits.
• Smart auto-scheduling that places a whole week around recovery is coming soon.

Billing

Get paid without leaving the app.

Built-in Stripe billing for subscriptions, packages, and one-off sessions — so the money side stops being a second tool.

• Stripe-backed subscriptions and athlete packages.
• Charge for 1-on-1 sessions and services at the point of booking.
• Self-serve invoicing for one-off charges.
• Revenue and billing reports with CSV / PDF export.

Analytics

The numbers that actually tell you something.

A configurable dashboard and a reports suite that turn logged sessions and bookings into decisions — without exporting to a spreadsheet.

• Dashboard with triage ribbons: new clients, drifting clients, recent PRs, this week's auto-adjustments.
• Schedule, revenue, billing, and resource-utilization reports.
• CSV and PDF export on every report.
• Org-level analytics: seats, invites, programs, sessions, and clients.

For the team

Org-ready when you're not the only coach.

Bring on additional coaches, share defaults across the team, and keep an audit trail of every admin action — with enterprise sign-on when you need it.

• Invite coaches with owner / admin / coach / viewer roles.
• Org-level defaults and a shared protocol library, with per-coach overrides.
• Admin impersonation for support, every action audit-logged.
• Enterprise SSO (SAML / OIDC) and SCIM provisioning.

White labeling

Run the client experience under your own brand.

Put your studio's name, logo, and colours on the athlete-facing experience — branded portal, branded emails, and your own domain, running on deload's engine underneath.

• Custom logo, colours, and email sender name across client-facing surfaces.
• Map your own domain to the athlete portal with DNS validation.
• Branded check-in and notification emails.
• A fully branded native mobile app is coming soon.